(Ebook) Demystifying the Institutional Repository for Success by Marianne Buehler (Auth.) ISBN 9781843346739, 1843346737

(Ebook) Demystifying the Institutional Repository for Success by Marianne Buehler (Auth.) ISBN 9781843346739, 1843346737

Institutional repositories remain key to data storage on campus, fulfilling the academic needs of various stakeholders. Demystifying the Institutional Repository for Success is a practical guide to creating and sustaining an institutional repository through marketing, partnering, and understanding the academic needs of all stakeholders on campus. This title is divided into seven chapters, covering: traditional scholarly communication and open access publishing; the academic shift towards open access; what the successful institutional repository looks like; institutional repository collaborations and building campus relationships; building internal and external campus institutional repository relationships; the impact and value proposition of institutional repositories; and looking ahead to open access opportunities.Presents successful and creative marketing techniques of open access benefits and repositories useful to administrators, faculty, staff, and studentsStrategic campus and off-campus partnerships for garnering and archiving content, including metadata specialists, off-campus librarians, local/state collaborations, including case studiesSpecific tools for overall success of users in locating repository research (search engine optimization (SEO), analyzing Google Analytics), and more