(Ebook) Data Broadcasting: Merging Digital Broadcasting with the Internet, Revised Edition by Lars Tvede, Peter Pircher, Jens Bodenkamp(auth.) ISBN 9780470841891, 9780471485605, 0470841893, 0471485608

(Ebook) Data Broadcasting: Merging Digital Broadcasting with the Internet, Revised Edition by Lars Tvede, Peter Pircher, Jens Bodenkamp(auth.) ISBN 9780470841891, 9780471485605, 0470841893, 0471485608

A truly groundbreaking volume, this fully revised and updated edition of Data Broadcasting presents an exhaustive overview of the specific data broadcasting and bordering technologies concerned. Answering a wealth of questions, it describes this new technology in detail, examining how it differs from established technologies, and for what means it can be used. It also analyses data broadcasting from the perspectives of both the medium and business.
* Features the latest developments in electronic media
* Discusses the major media opportunities of data broadcasting
* Shows how data broadcasting can overcome many notorious problems resulting from dense traffic on the Internet
* Considers the technical implications of data broadcasting over different network infrastructures
* Examines the process of developing and launching multimedia channels in a data broadcasting environment.
Essential, up to date coverage for executives and developers in the telecommunications, software, hardware and media industries of the main commercial, editorial and technical opportunities of data broadcasting.

Content:
Chapter 1 The Evolution of Broadcasting (pages 1–14):
Chapter 2 The Internet (pages 15–30):
Chapter 3 Broadcasting Meets the Internet (pages 31–41):
Chapter 4 Technology Framework for Data Broadcasting Environments (pages 42–80):
Chapter 5 The Five Basic Formats of Data Broadcasting (pages 81–129):
Chapter 6 Implementing a Data Broadcasting Platform (pages 130–150):
Chapter 7 Data Broadcasting: The Media Opportunities (pages 151–174):
Chapter 8 Creating Data Broadcasting Applications and Services: 26 Steps (pages 175–202):
Chapter 9 Operating Networks of Multiple Data Broadcasting Channels (pages 203–217):
Chapter 10 The Commercial Drivers behind Data Broadcasting (pages 218–241):
Chapter 11 Data Broadcasting in the Future (pages 242–245):
Chapter 12 Glossary of Terms (pages 246–254):