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(Ebook) Customer Relations by Victoria J. Farkas ISBN 9781617613692, 161761369X

  • SKU: EBN-51355808
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Authors:Victoria J. Farkas
Pages:173 pages.
Year:2010
Editon:1
Publisher:Nova Science Publishers, Incorporated
Language:english
File Size:6.24 MB
Format:pdf
ISBNS:9781617613692, 161761369X
Categories: Ebooks

Product desciption

(Ebook) Customer Relations by Victoria J. Farkas ISBN 9781617613692, 161761369X

Customer relations is a broadly recognized, widely-implemented strategy for managing and nurturing a company's interactions with clients and sales prospects. It involves using technology to organize, automate, and synchronize business processes--principally sales activities, but also those for marketing, customer service, and technical support. This book presents topical research data in the study of customer relations, including how consumers use Alan P. Fiske's relational models framework to construct their relationships with service organizations; measuring corporate Customer Relationship Management (CRM) strategy; and identifying the relational benefits influencing customer loyalty.
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