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(Ebook) Customer Knowledge Management: People, Processes, and Technology by Minwir Al-Shammari ISBN 9781605662589, 1605662585

  • SKU: EBN-1627462
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Instant download (eBook) Customer Knowledge Management: People, Processes, and Technology after payment.
Authors:Minwir Al-Shammari
Pages:385 pages.
Year:2008
Editon:1
Publisher:Information Science Reference
Language:english
File Size:8.78 MB
Format:pdf
ISBNS:9781605662589, 1605662585
Categories: Ebooks

Product desciption

(Ebook) Customer Knowledge Management: People, Processes, and Technology by Minwir Al-Shammari ISBN 9781605662589, 1605662585

Customer knowledge is becoming the new competitive asset in e-business that enables companies to serve each customer in his or her preferred way, and to nurture profitable and durable customer relationships. As companies grow and interact with more and more customers through increasingly diverse media and channels, having a systematic approach to customer knowledge management becomes critical.

Customer Knowledge Management: People, Processes, and Technology introduces an integrated approach to analyzing and building customer knowledge management (CKM) synergy for sustainable competitive advantage. Well-organized and unique, this book provides concise yet comprehensive coverage of CKM concepts, methodologies, tools, issues, applications, and future trends.

*Free conversion of into popular formats such as PDF, DOCX, DOC, AZW, EPUB, and MOBI after payment.

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