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(Ebook) Customer Intelligence: From Data to Dialogue by Sean Kelly ISBN 9780470018583, 9780470033258, 0470018585, 0470033258

SKU: EBN-1851726

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$ 32 ~~$ 40~~ (-20%)

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4.3

7 reviews

Instant download (eBook) Customer Intelligence: From Data to Dialogue after payment.

Authors:Sean Kelly

Pages:276 pages.

Year:2006

Editon:1

Language:english

File Size:1.15 MB

Format:pdf

ISBNS:9780470018583, 9780470033258, 0470018585, 0470033258

Categories: Ebooks

Product desciption

(Ebook) Customer Intelligence: From Data to Dialogue by Sean Kelly ISBN 9780470018583, 9780470033258, 0470018585, 0470033258

Developed from the authors' experience working with firms seeking to build better business intelligence, Customer Intelligence is concerned with who will own and control information about customers and who will develop the best skills and capabilities to exploit it for competitive advantage. At its core, it attempts to explain why the "age of information" has failed to live up to its own hype of specialization, personalization over homogenization, and consistently satisfying customers.

*Free conversion of into popular formats such as PDF, DOCX, DOC, AZW, EPUB, and MOBI after payment.

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