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(Ebook) Cross-Cultural Business Behavior: Negotiating, Selling, Sourcing and Managing Across Cultures by Richard R. Gesteland ISBN 9788763001496, 8763001497

  • SKU: EBN-1554070
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Instant download (eBook) Cross-Cultural Business Behavior: Negotiating, Selling, Sourcing and Managing Across Cultures after payment.
Authors:Richard R. Gesteland
Pages:347 pages.
Year:2005
Editon:4th
Publisher:Copenhagen Business School Press
Language:english
File Size:44.07 MB
Format:pdf
ISBNS:9788763001496, 8763001497
Categories: Ebooks

Product desciption

(Ebook) Cross-Cultural Business Behavior: Negotiating, Selling, Sourcing and Managing Across Cultures by Richard R. Gesteland ISBN 9788763001496, 8763001497

For almost a decade Cross-Cultural Business Behavior has been praised by business people and by students as ''an eminently useful guide to the global marketplace.''Now readers of the fourth edition will find even more of that practical guidance for negotiating with customers and suppliers around the world. They will also find fresh new cases, additional negotiator profiles and comparisons of Nordic business cultures as well as detailed advice for adapting sales presentations to the culture of the customer.
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