Most ebook files are in PDF format, so you can easily read them using various software such as Foxit Reader or directly on the Google Chrome browser.
Some ebook files are released by publishers in other formats such as .awz, .mobi, .epub, .fb2, etc. You may need to install specific software to read these formats on mobile/PC, such as Calibre.
Please read the tutorial at this link. https://ebooknice.com/page/post?id=faq
We offer FREE conversion to the popular formats you request; however, this may take some time. Therefore, right after payment, please email us, and we will try to provide the service as quickly as possible.
For some exceptional file formats or broken links (if any), please refrain from opening any disputes. Instead, email us first, and we will try to assist within a maximum of 6 hours.
EbookNice Team
Status:
Available0.0
0 reviews(Ebook) CRM at the Speed of Light 3rd Edition by Paul Greenberg - Ebook PDF Instant Download/Delivery: 9780072231731 ,0072231734
Full download (Ebook) CRM at the Speed of Light 3rd Edition after payment
Product details:
ISBN 10: 0072231734
ISBN 13: 9780072231731
Author: Paul Greenberg
(Ebook) CRM at the Speed of Light 3rd Edition Table of contents:
Part I: The Overview
Chapter 1 Is CRM Ashley Judd?
Defining CRM: Salute to the General
CRM Definition: The View from Above Still Needs Binoculars
In the Beginning: CRM's Place in the Business Universe
Transformation of the Business Ecosystem
"Every Day Is Mardi Gras and Every Fan's a King."
Learning from the Best: CRM from Its Leaders
Okay, Folks, What Did We Learn?
Chapter 2 Whole-Brained CRM: The Real Metaphor
The META Group Definition circa 2000
Whole-Brained CRM
CRM: The Total Package
Chapter 3 Data-Driven CRM vs. Process-Driven CRM
Data-Driven CRM
Process: An Overview
Process-Driven CRM
In Conclusion
Part II: The Modules
Chapter 4 Sales Force Automation: Power to the (Sales) People
Contact Management vs. SFA
Contact Management: The Good, the Bad—and the Not-at-All Ugly
SFA: Sales Bourgeois vs. Sales Proletarians
Focus: Proposal Management Meets Sales Process
Vendors to Watch
Rage Against the Machine?
Chapter 5 Enterprise Marketing Management: Finally Getting the Message?
The Core Beliefs
Enterprise Marketing Management (EMM)
Chapter 6 CCRM = PRM: Not Just a Name Change
The Basics Are Really Basic
How to Succeed in Business by Really Trying Hard
ROI Means King in French and Bottom Line in English
The End (of the Chapter)
Chapter 7 Call Center, CIC, Potato, Po-tah-to: Customer Serivce Can Be Good—Whatever You Call It
From Call Center to Customer Interaction Center
The Agent Can Be Your Friend
Qui Bono? Benefits and Stories
Chapter 8 Field Service: Not Just Your Maytag Repairman Anymore
Field Service:Welcome to the 21st Century
Form Follows Function
Strategic Considerations
Strategic Value
What Could They Possibly Be Thinking?
Waiting for You
Chapter 9 Analytics: I Never Saw a Purple Cow, but if I Did, It Would Be a Demographic
What Are Analytics?
Part III: The Markets
Chapter 10 Going Deep: Verticalizing CRM
Industry-Specific, if You Please
CRM at Different Theaters: The Show's the Thing
The Vendors and the Verticals
Moving On
Chapter 11 "Of the People, by the People, for the People": CRM in the Public Sector
CRM in the Public Eye: More than Just a Good Initiative
Public Sector: CRM Stands for Constituent Relationship Management
Chapter 12 CRM and the SMB: Small Is Beautiful
SMB Is More than an Acronym
SMB vs. Enterprise: What Are the Differences?
Part IV: The Modules
Chapter 13 Web Architecture for Enterprise Applications: Why Learn THAT?
Widescreen Architecture
Evaluating Architecture
Chapter 14 Data Mining, Datawarehouse, Data (Just Not Star Trek's)
Data: It's Good for You
A Little Bit of Vendor
Chapter 15 Supply Chain + Demand Chain = A Big Enterprise Value Chain, Gang
The Realization Is High, the Interest Deep
Supply Chain Management: Looking Out the Front of the Back
The Sweetest Thing: Value Chain Integration
Chapter 16 The ASP Model: Sexy, but Utilitarian
A Host by Any Other Name Would Work Just as Sweet
The Net Natives
The Hosted Solutions: Old School, New Approach
What ASPs Are and Aren't: Other Flavors
Pay Attention: Getting the Most from "Them"
Part V: The Kernel
Chapter 17 CRM Strategy: First in Plan, First in Implementation, First in the Heart of the Customer
Prelude to a CRM Symphony
The Overture and the Movements
The Movements Begin: CRM as Program, Not Project
Business Process Management (BPM)
Benchmarks and Metrics
Culture Change
Alignment with the Customer Ecosystem
Vendor Selection
Implementation Strategy
Ongoing Learning Management
Chapter 18 Business Processes Are Gender Neutral, Aren'T They?
BPM Gains Credence
Chapter 19 Culture Change, not Diaper Change: Managing a Dramatic Transformation
Why So Important?
How Do You Do It?
Chapter 20 Dancing to the Music: Implementing CRM
When You Buy the Application, You Buy the Vendor
Chapter 21 Communications and Learning Management Does Not Equal Knowledge Dump
Communications Planning
Learning Management Systems
Chapter 22 ROI and Metrics: Numbers Never Felt So Good
ROI and Metrics—A Beautiful Combination
The ROI
Finale
Part VI: The Ranks
Chapter 23 Playing with the Big Boys: The Sandbox Survivors
Criteria
Companies
Chapter 24 The Best of the Rest
Companies
Solutions Providers
Chapter 25 The ASP Is More than Cleopatra's Death Warrant
Why the Choices?
Part VII: Back to the Future
Chapter 26 Peering at the Future Through Glasses: Bye-Bye CRM, Sort Of
The Pundits
CRM: Finally, Part of the Business Fabric
What About Now?
Appendix: Customer Lifetime Value Primer
Afterword
Index
People also search for (Ebook) CRM at the Speed of Light 3rd Edition:
light speed units
t the speed of light
does flash travel at the speed of light
scream at the world
scream at the sky hard to talk
Tags: Paul Greenberg, CRM, Speed, Light
4.6
12 reviews
4.7
9 reviews
5.0
29 reviews
4.8
32 reviews
4.3
32 reviews