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(Ebook) Creative Strategy in Advertising by Bonnie L. Drewniany, A. Jerome Jewler ISBN 9780495095699, 0495095699

  • SKU: EBN-2471456
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Instant download (eBook) Creative Strategy in Advertising after payment.
Authors:Bonnie L. Drewniany, A. Jerome Jewler
Pages:352 pages.
Year:2007
Editon:9
Publisher:Wadsworth Publishing
Language:english
File Size:10.81 MB
Format:pdf
ISBNS:9780495095699, 0495095699
Categories: Ebooks

Product desciption

(Ebook) Creative Strategy in Advertising by Bonnie L. Drewniany, A. Jerome Jewler ISBN 9780495095699, 0495095699

CREATIVE STRATEGY IN ADVERTISING provides everything you need to be successful as an advertising professional in today's fast-changing media environment. Focusing on the idea that good advertising always starts with an understanding of people and an awareness of their needs, the text advances through the creative process step by step. It focuses first on the creative person, and then on strategy and problem solving. Complementing expert instruction with extensive examples of layouts and ad copy, this book gives you all the necessary tools to create winning advertising strategies.
*Free conversion of into popular formats such as PDF, DOCX, DOC, AZW, EPUB, and MOBI after payment.

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