(Ebook) Cracking the Personality Code: Predicting Personality from Smartphone Sensor Data & App Usage Data by Swaviman Kumar, Ivano Bison, Bruno Lepri, Fausto Giunchiglia

(Ebook) Cracking the Personality Code: Predicting Personality from Smartphone Sensor Data & App Usage Data by Swaviman Kumar, Ivano Bison, Bruno Lepri, Fausto Giunchiglia

This study has showcased the remarkable potential to discern an individual’s personality traits over the course of several days, all through the subtle analysis of behavioral data gathered from everyday smartphones. This innovative approach introduces a fresh paradigm, utilizing smartphone usage data (smartphone sensor data, app usage data) as the key to unlocking one’s personality, all without the need to delve into app-specific and social media content.Furthermore, the inclusion of a broader array of sensors and the consideration of specific factors like gender and educational background have significantly enhanced the performance compared to previous findings in the literature. This research holds promise for a wide spectrum of applications, spanning the realms of social sciences and public health, where it can serve as a means to automatically detect potential confounding variables. Additionally, in the field of marketing, it offers a streamlined method for extracting more comprehensive consumer behaviors, while in the service sectors, it can be harnessed to discern preferences for personalized experiences.Although smartphones currently stand as the most prevalent devices boasting considerable sensing capabilities, it’s worth noting that they are not the sole technology at our disposal for such investigations. A myriad of other devices are gaining increased acceptance, some of which are purposefully engineered for ongoing data collection. For instance,…