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(Ebook) Corporate Social Responsibility: Doing the Most Good for Your Company and Your Cause by Philip Kotler, Nancy Lee ISBN 9780471476115, 0471476110

  • SKU: EBN-1336572
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$ 32 $ 40 (-20%)

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4.6

32 reviews
Instant download (eBook) Corporate Social Responsibility: Doing the Most Good for Your Company and Your Cause after payment.
Authors:Philip Kotler, Nancy Lee
Pages:320 pages.
Year:2004
Editon:1
Publisher:Wiley
Language:english
File Size:10.12 MB
Format:pdf
ISBNS:9780471476115, 0471476110
Categories: Ebooks

Product desciption

(Ebook) Corporate Social Responsibility: Doing the Most Good for Your Company and Your Cause by Philip Kotler, Nancy Lee ISBN 9780471476115, 0471476110

Today, corporations are expected to give something back to their communities in the form of charitable projects. In Corporate Social Responsibility, Philip Kotler, one of the world's foremost voices on business and marketing, and coauthor Nancy Lee explain why charity is both good P.R. and good for business. They show business leaders how to choose social causes, design charity initiatives, gain employee support, and evaluate their efforts. They also provide all the best practices and cutting-edge ideas that leaders need to maximize their contributions to social causes and do the most good. With personal stories from twenty-five business leaders from socially responsible companies, this is the bible for today's good corporate citizen.
*Free conversion of into popular formats such as PDF, DOCX, DOC, AZW, EPUB, and MOBI after payment.

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