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(Ebook) Corporate Reputation and Competitiveness by Gary Davies ISBN 9780203218112, 9780203294697, 9780415287432, 0203218116, 0203294696, 041528743X

  • SKU: EBN-1827190
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5.0

38 reviews
Instant download (eBook) Corporate Reputation and Competitiveness after payment.
Authors:Gary Davies
Pages:224 pages.
Year:2002
Editon:1
Language:english
File Size:1.74 MB
Format:pdf
ISBNS:9780203218112, 9780203294697, 9780415287432, 0203218116, 0203294696, 041528743X
Categories: Ebooks

Product desciption

(Ebook) Corporate Reputation and Competitiveness by Gary Davies ISBN 9780203218112, 9780203294697, 9780415287432, 0203218116, 0203294696, 041528743X

This book presents the case for reputation as a strategic tool for organizations in the 21st century. As well as a review of current thinking on how reputation is managed, the text contains a unique approach to reputation measurement and management, the Reputation Chain. The authors' approach has been tried and tested in a number of organizations. The authors demonstrate how improving reputation, merely by learning more about what a company is already doing, has been proven to increase sales growth at five percent. US companies examined include Coke, IBM, Intel, McDonalds, Fortune and Enron.
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