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(Ebook) Corporate Communications: Theory and Practice by Professor Joep Cornelissen ISBN 0761944354

  • SKU: EBN-2350550
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4.6

17 reviews
Instant download (eBook) Corporate Communications: Theory and Practice after payment.
Authors:Professor Joep Cornelissen
Pages:215 pages.
Year:2004
Editon:1st
Publisher:Sage Publications Ltd
Language:english
File Size:1.68 MB
Format:pdf
ISBNS:0761944354
Categories: Ebooks

Product desciption

(Ebook) Corporate Communications: Theory and Practice by Professor Joep Cornelissen ISBN 0761944354

Cover -- Contents -- List of Boxes, Figures and Tables -- Preface -- Part I: Mapping the field -- Theory and Practice / Chapter 1 -- Circumscribing Corporate Communications -- Marketing, Public Relations and Corporate Communications / Chapter 2 -- Corporate Communications in Historical Perspective -- Stakeholders, Identity and Reputation / Chapter 3 -- Corporate Communications in Theoretical Perspective -- Corporate Communications in Practice / Part II -- Theory and Practice / Chapter 4 -- Communications Strategy -- Theory and Practice / Chapter 5 -- The Organization of Communications -- Theory and Practice / Chapter 6 -- Communications Practitioners -- Retrospect and Prospect / Part III -- Chapter 7 -- The Future of Corporate Communications and Other Communications Terms
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