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(Ebook) Corporate Branding by Majken Schultz; Fabian F. Csaba; Yun Mi Antorini ISBN 9788763099646, 8763099640

  • SKU: EBN-51414050
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Authors:Majken Schultz; Fabian F. Csaba; Yun Mi Antorini
Pages:252 pages.
Year:2005
Editon:1
Publisher:Samfundslitteratur
Language:english
File Size:3.4 MB
Format:pdf
ISBNS:9788763099646, 8763099640
Categories: Ebooks

Product desciption

(Ebook) Corporate Branding by Majken Schultz; Fabian F. Csaba; Yun Mi Antorini ISBN 9788763099646, 8763099640

"This book argues that the field of corporate branding is undergoing fundamental changes and becoming more cross-disciplinary and strategically driven. This development represents a second wave of corporate branding, explored in the book. "
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