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EbookNice Team
Status:
Available4.4
14 reviews
ISBN 10: 193382087X
ISBN 13: 9781933820873
Author: Sara Wachter-Boettcher, Eva Lotta Lamm
Care about content? Better copy isn't enough. As devices and channels multiply—and as users expect to relate, share, and shift information quickly—we need content that can go more places, more easily. Content Everywhere will help you stop creating fixed, single-purpose content and start making it more future-ready, flexible, reusable, manageable, and meaningful wherever it needs to go.
PART I The Case for Content Everywhere
PART II The Elements of Content
PART III Putting Structured Content to Work
PART IV Enduring Content
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Tags: Sara Wachter Boettcher, Eva Lotta Lamm, Content, Everywhere
4.6
12 reviews
4.7
9 reviews
5.0
41 reviews