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(Ebook) Contemporary Research in E-Branding by Subir Bandyopadhyay, Subir Bandyopadhyay ISBN 9781599048130, 1599048132

  • SKU: EBN-4171402
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Authors:Subir Bandyopadhyay, Subir Bandyopadhyay
Pages:378 pages.
Year:2008
Editon:1
Publisher:IGI Global
Language:english
File Size:6.68 MB
Format:pdf
ISBNS:9781599048130, 1599048132
Categories: Ebooks

Product desciption

(Ebook) Contemporary Research in E-Branding by Subir Bandyopadhyay, Subir Bandyopadhyay ISBN 9781599048130, 1599048132

Marketing over the Internet implies a whole new dimension in which to engage the consumer. To remain successful in todays digital world, companies must harness the power of online marketing to reach the unlimited potential of consumers worldwide.Contemporary Research in E-Branding provides cutting-edge research on the emergent issue of the Internet as a central organizing platform for integrating marketing communications. Combining global perspectives from marketing and Web technology academics and experts into one multidisciplinary reference work, this Premier Reference Source offers researchers, scholars, and practitioners an authoritative view on e-Branding to increase the visibility and success of companies in all business realms.
*Free conversion of into popular formats such as PDF, DOCX, DOC, AZW, EPUB, and MOBI after payment.

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