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(Ebook) Consumers, corporations and public health : a case-based approach to sustainable business by John A. Quelch ISBN 9780190235123, 0190235128

  • SKU: EBN-5892584
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4.5

37 reviews
Instant download (eBook) Consumers, corporations and public health : a case-based approach to sustainable business after payment.
Authors:John A. Quelch
Pages:365 pages.
Year:2016
Editon:First edition
Publisher:Oxford University Press
Language:english
File Size:15.58 MB
Format:pdf
ISBNS:9780190235123, 0190235128
Categories: Ebooks

Product desciption

(Ebook) Consumers, corporations and public health : a case-based approach to sustainable business by John A. Quelch ISBN 9780190235123, 0190235128

The public health footprint associated with corporate behavior has come under increased scrutiny in the last decade, with an increased expectation that private profit not come at the expense of consumer welfare.
Consumers, Corporations, and Public Health assembles 17 case studies at the intersection of business and public health to illustrate how each side can inform and benefit the other. Through contemporary examples from a variety of industries and geographies, this collection provides students with an appreciation for the importance of consumer empowerment and consumer behavior in shaping both health and corporate outcomes.
*Free conversion of into popular formats such as PDF, DOCX, DOC, AZW, EPUB, and MOBI after payment.

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