(Ebook) Consumer Research Methods in Food Science by Carlos Gómez-Corona, Heber Rodrigues ISBN 9781071630006, 9781071629994, 1071630008, 1071629999

(Ebook) Consumer Research Methods in Food Science by Carlos Gómez-Corona, Heber Rodrigues ISBN 9781071630006, 9781071629994, 1071630008, 1071629999

This volume details a wide range of consumer research methods from different disciplines with an application to food and beverages. Each chapter is written by well-known researchers in the field that guides the reader on a specific method in applied consumer research. Chapters are separated by disciplines, detail brief theoretical background, provide a clear examples of the methodology, anthropology, history, linguistics, and visual arts, culinary arts, design, and user experience are also approached. The separation of methods through disciplines gives a better structure to the reader when trying to apply each method. Authoritative and cutting-edge, Consumer Research Methods in Food Science detail clear steps and a framework to reproduce consumer research methods in different applications.