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(Ebook) Consumer Neuroscience: Theory and Application by Cathrine Jansson-Boyd, Peter Bright ISBN 9780443135811, 0443135819

  • SKU: EBN-54081292
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4.4

6 reviews
Instant download (eBook) Consumer Neuroscience: Theory and Application after payment.
Authors:Cathrine Jansson-Boyd, Peter Bright
Pages:308 pages.
Year:2024
Editon:1
Publisher:Elsevier
Language:english
File Size:5.32 MB
Format:pdf
ISBNS:9780443135811, 0443135819
Categories: Ebooks

Product desciption

(Ebook) Consumer Neuroscience: Theory and Application by Cathrine Jansson-Boyd, Peter Bright ISBN 9780443135811, 0443135819

Consumer Neuroscience: Theory and Application presents a clear overview of the fundamentals of neuroscience and applies the principles to understanding consumer behaviors. The initial chapters introduce the topic to ensure that even those with a limited knowledge of neuroscience will be able to grasp the more advanced content. The book moves on to review methods, the field of affective neuroscience, mechanisms and applications of neuroimaging methods and fundamentals of visual neuroscience. Final sections provide a collection of case studies that allow readers to analyze actual results of different cases in which brain activity was used to answer marketing and business questions.
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