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(Ebook) Consumer Behaviour: A Practical Guide by Gordon R. Foxall ISBN 9781138832367, 1138832367

SKU: EBN-5155006

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$ 32 ~~$ 40~~ (-20%)

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4.5

24 reviews

Instant download (eBook) Consumer Behaviour: A Practical Guide after payment.

Authors:Gordon R. Foxall

Pages:210 pages.

Year:2014

Editon:1

Publisher:Routledge

Language:english

File Size:5.94 MB

Format:pdf

ISBNS:9781138832367, 1138832367

Categories: Ebooks

Product desciption

(Ebook) Consumer Behaviour: A Practical Guide by Gordon R. Foxall ISBN 9781138832367, 1138832367

This book is concerned with the application of the behavioural sciences, notably social psychology and sociology, to the study of consumer behaviour. The emphasis throughout is on making these sciences practical for the marketing manager by focusing on those aspects of consumer behaviour which prove useful for managerial decision-making. The introduction defines the scope of the book in these terms and outlines a model for the consumer buying process. The book conlcudes with detailed models of consumer choice.

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