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(Ebook) Consumer Behavior 2014 by Richard K. Miller, Kelli Washington ISBN 9781577831945, 1577831942

  • SKU: EBN-4667686
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4.4

17 reviews
Instant download (eBook) Consumer Behavior 2014 after payment.
Authors:Richard K. Miller, Kelli Washington
Pages:550 pages.
Year:2013
Editon:10
Publisher:Richard K Miller & Associates
Language:english
File Size:1.58 MB
Format:pdf
ISBNS:9781577831945, 1577831942
Categories: Ebooks

Product desciption

(Ebook) Consumer Behavior 2014 by Richard K. Miller, Kelli Washington ISBN 9781577831945, 1577831942

Consumer Behavior 2014 assesses how consumer spending is distributed and behaviors that affect spending. This handbook includes presents dozens of surveys analyzing consumer spending characteristics, behavioral responses, and preferences. Easy-to-read summaries of current research and other information useful for retailers, marketers, advertisers, and business consultants are presented. While there are other publications focusing on general consumer behavioral topics, Consumer Behavior 2014 is the only resource that integrates the full spectrum of applied consumer psychology, demographics, and purchasing influences with major consumer surveys. (Annual)
*Free conversion of into popular formats such as PDF, DOCX, DOC, AZW, EPUB, and MOBI after payment.

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