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(Ebook) Confessions of an Advertising Man by David Ogilvy; Alan Parker ISBN 9781904915010, 1904915019

  • SKU: EBN-9999678
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Authors:David Ogilvy; Alan Parker
Pages:208 pages.
Year:2004
Editon:Paperback
Publisher:Southbank Publishing
Language:english
File Size:21.46 MB
Format:pdf
ISBNS:9781904915010, 1904915019
Categories: Ebooks

Product desciption

(Ebook) Confessions of an Advertising Man by David Ogilvy; Alan Parker ISBN 9781904915010, 1904915019

David Ogilvy was an advertising genius. At the age of 37, he founded the New York-based agency that later merged to form the international company known as Ogilvy & Mather. Regarded as the father of modern advertising, Ogilvy was responsible for some of the most memorable advertising campaigns ever created.Confessions of an Advertising Manis the distillation of all the Ogilvy concepts, tactics, and techniques that made this international best-seller a blueprint for sound business practice. If you aspire to be a good manager in any business, this seminal work is a must-read.
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