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(Ebook) Comportement du consommateur by Alain d' Astous; Pierre Balloffet; Naoufel Daghfous; Christèle Boulaire ISBN 9782765055778, 2765055777

  • SKU: EBN-11290070
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Authors:Alain d' Astous; Pierre Balloffet; Naoufel Daghfous; Christèle Boulaire
Pages:536 pages.
Year:2018
Editon:5e édition.
Publisher:Chenelière Éducation
Language:french
File Size:23.67 MB
Format:pdf
ISBNS:9782765055778, 2765055777
Categories: Ebooks

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(Ebook) Comportement du consommateur by Alain d' Astous; Pierre Balloffet; Naoufel Daghfous; Christèle Boulaire ISBN 9782765055778, 2765055777

Comportement du consommateur, 5e édition fait la synthèse des connaissances actuelles sur le comportement des consommateurs. Il reflète les tendances récentes en marketing (communication mobile, médias sociaux, consommation responsable). Ce manuel présente les principes et les grandes théories permettant d'expliquer le comportement du consommateur. Numéro 1 sur le marché depuis sa première édition, il est un outil indispensable pour le gestionnaire qui cherche à augmenter ses ventes et à maximiser la satisfaction de sa clientèle.
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