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(Ebook) Competitive Strategy for Media Firms (Routledge Communication Series) by Chan-Olmsted, Sylvia M. ISBN 9780805848120, 9781410617408, 0805848126, 1410617408

  • SKU: EBN-6515146
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Instant download (eBook) Competitive Strategy for Media Firms (Routledge Communication Series) after payment.
Authors:Chan-Olmsted, Sylvia M.
Pages:256 pages.
Year:2005
Editon:1
Publisher:Routledge
Language:english
File Size:2.36 MB
Format:pdf
ISBNS:9780805848120, 9781410617408, 0805848126, 1410617408
Categories: Ebooks

Product desciption

(Ebook) Competitive Strategy for Media Firms (Routledge Communication Series) by Chan-Olmsted, Sylvia M. ISBN 9780805848120, 9781410617408, 0805848126, 1410617408

This volume provides a thorough review of current concepts and practices in the areas of strategic management, branding, and conglomerization in the electronic media industry. For researchers, scholars, and students in media economics and management and business.
*Free conversion of into popular formats such as PDF, DOCX, DOC, AZW, EPUB, and MOBI after payment.

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