(Ebook) Competitive Intelligence for Information Professionals by Margareta Nelke, Charlotte Håkansson ISBN 9780081002063, 0081002068

(Ebook) Competitive Intelligence for Information Professionals by Margareta Nelke, Charlotte Håkansson ISBN 9780081002063, 0081002068

Information professionals should be able to take a proactive role as a strategic partner in their organizations competitive intelligence. Their role needs to focus on the "outside-in" approach, based on their organizations strategic needs and objectives. Competitive Intelligence for Information Professionals explores the role of strategic information and intelligence in organizations, and assesses the values and needs of intelligence in organizations. The book provides guidance on how to work strategically with competitive intelligence, methods for monitoring and analysis and a process-oriented approach. Chapters include discussions on how news monitoring and competitive intelligence interact and how this offers opportunities for cooperation between different departments. Cases from the authors’ own experiences when working with competitive intelligence in international corporations are also included. Competitive intelligence (CI) is a new area for Information professionalsOffers perspectives on a new trend within the library and information sectorProvides a comprehensive approach to CI