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(Ebook) Communication Theory: Media, Technology and Society by David Holmes ISBN 9780761970699, 9780761970705, 9781847877246, 076197069X, 0761970703, 1847877249

  • SKU: EBN-1668958
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Authors:David Holmes
Pages:272 pages.
Year:2005
Editon:1
Publisher:SAGE Publications Ltd
Language:english
File Size:1.35 MB
Format:pdf
ISBNS:9780761970699, 9780761970705, 9781847877246, 076197069X, 0761970703, 1847877249
Categories: Ebooks

Product desciption

(Ebook) Communication Theory: Media, Technology and Society by David Holmes ISBN 9780761970699, 9780761970705, 9781847877246, 076197069X, 0761970703, 1847877249

This book offers an introduction to communication theory that is appropriate to our post-broadcast, interactive media environment. The author contrasts the 'first media age' of broadcast with the 'second media age' of interactivity. Communication Theory argues that the different kinds of communication dynamics found in cyberspace demand a reassessment of the methodologies used to explore media, as well as new understandings of the concepts of interaction and community (virtual communities and broadcast communities).
*Free conversion of into popular formats such as PDF, DOCX, DOC, AZW, EPUB, and MOBI after payment.

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