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(Ebook) Communication beyond boundaries by Payal Mehra, Uttar Pradesh, India Lucknow, Associate Professor of Communication, Indian Institute of Management Lucknow ISBN 9781606496381, 9781606496398, 1606496387, 1606496395

  • SKU: EBN-5267432
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Authors:Payal Mehra, Uttar Pradesh, India Lucknow, Associate Professor of Communication, Indian Institute of Management Lucknow
Pages:210 pages.
Year:2014
Editon:First edition
Publisher:Business Expert Press
Language:english
File Size:2.74 MB
Format:pdf
ISBNS:9781606496381, 9781606496398, 1606496387, 1606496395
Categories: Ebooks

Product desciption

(Ebook) Communication beyond boundaries by Payal Mehra, Uttar Pradesh, India Lucknow, Associate Professor of Communication, Indian Institute of Management Lucknow ISBN 9781606496381, 9781606496398, 1606496387, 1606496395

The way one communicates across ethnicities and cultures can vary, leading to miscommunication and misinterpretation. In a diverse setting, communication is far more complicated than the linear model of communication. Consequently, many employees may feel frustrated when their warm smiles are misinterpreted, their informal demeanor mistaken for sloppy work, and their heavy accents received as being too fuzzy a communication style. In business particularly, this friction can strain personal relationships, and reduce productivity. Executives thus need to become proficient cross cultural communicators to succeed in a global environment. They should be able to recognize and adapt to different cultures. What constitutes the principles of cross cultural communication, and how these principles can be developed and applied across most cultures and countries is the focus of this book. The book approaches communication in diverse environments as an exercise in understanding communication across physical, and psycho-social boundaries; hence its title
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