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(Ebook) Commoditization and the Strategic Response by Andrew Holmes ISBN 9780566087431, 056608743X

  • SKU: EBN-1375286
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Authors:Andrew Holmes
Pages:245 pages.
Year:2008
Editon:illustrated edition
Publisher:Gower
Language:english
File Size:1.13 MB
Format:pdf
ISBNS:9780566087431, 056608743X
Categories: Ebooks

Product desciption

(Ebook) Commoditization and the Strategic Response by Andrew Holmes ISBN 9780566087431, 056608743X

In this groundbreaking book, Andrew Holmes sets out why commoditization represents such a clear and present danger to every corporation and all white-collar workers. He describes how commoditization is affecting entire industries and is increasingly touching the work of the professional classes. The evidence is both fascinating and compelling and it is clear that the impacts of commoditization are far reaching. Holmes offers organizations and white collar workers a range of strategic responses which can be used to combat its worst impacts. And as commoditization continues to make inroads into the corporate and working worlds, this book will be an invaluable companion to addressing the challenges which it presents.
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