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(Ebook) Comment faire changer d’avis n’importe qui by Jonah Berger ISBN 9782080282842, 2080282840

  • SKU: EBN-47991036
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Instant download (eBook) Comment faire changer d’avis n’importe qui after payment.
Authors:Jonah Berger
Pages:238 pages.
Year:2023
Editon:1
Publisher:Flammarion
Language:french
File Size:18.18 MB
Format:epub
ISBNS:9782080282842, 2080282840
Categories: Ebooks

Product desciption

(Ebook) Comment faire changer d’avis n’importe qui by Jonah Berger ISBN 9782080282842, 2080282840

Comment persuader son patron, influencer un électeur, séduire un client hésitant ? Tous, nous souhaitons un jour ou l’autre entraîner l’adhésion de notre interlocuteur. Et si bien souvent, nous ne parvenons pas à nos fins, c’est parce que nous cherchons à le persuader plutôt qu’à comprendre ce qui l’empêche de modifier ses habitudes ou ses idées. Dans cet essai rythmé par autant de cas pratiques que d’exemples variés, Jonah Berger identifie les cinq principaux freins au changement, et nous donne les clés pour faire évoluer les esprits.
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