(Ebook) Cognition: From Memory to Creativity by Robert W. Weisberg, Lauretta M. Reeves ISBN 9780470226285, 0470226285

(Ebook) Cognition: From Memory to Creativity by Robert W. Weisberg, Lauretta M. Reeves ISBN 9780470226285, 0470226285

From memory to creativity—a complete and current presentation of the field of cognitionThe process of cognition allows us to function in life; it translates inputs from the world so we can recognize the sound of the alarm clock, remember the day of the week, and decide which clothes to wear.Cognition: From Memory to Creativity provides readers with a clear, research-based, and well-illustrated presentation of the field, starting with memory—the most accessible starting point—to more complex functions and research in information processing. Authors Robert Weisberg and Lauretta Reeves include the newest neurological findings that help us understand the human processes that allow for cognition.Unique in its organization, Cognition incorporates both classical and modern research and provides demonstration experiments for students to conduct with simple materials.Cognition explores:Models of memory and memory systemsEncoding and retrievalForgetting vs. false memoryVisual cognitionAttention and imagerySounds, words, and meaningLogical thinking and decision makingProblem solving and creative thinking