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(Ebook) Chasm Companion: A Fieldbook to Crossing the Chasm and Inside the Tornado by Paul Wiefels ISBN 9780061442285, 9780066620558, 0066620554, 0061442283

  • SKU: EBN-1555832
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4.5

6 reviews
Instant download (eBook) Chasm Companion: A Fieldbook to Crossing the Chasm and Inside the Tornado after payment.
Authors:Paul Wiefels
Pages:327 pages.
Year:2002
Editon:1st
Publisher:Harper Paperbacks
Language:english
File Size:1.76 MB
Format:pdf
ISBNS:9780061442285, 9780066620558, 0066620554, 0061442283
Categories: Ebooks

Product desciption

(Ebook) Chasm Companion: A Fieldbook to Crossing the Chasm and Inside the Tornado by Paul Wiefels ISBN 9780061442285, 9780066620558, 0066620554, 0061442283

Originating from the work of The Chasm Group, a strategy-consulting firm serving technology based companies; this fieldbook focuses on theories of high technology marketing strategy development combined with execution. Wiefels (a founding partner of The Chasm Group) describes a life cycle model of business and market growth from the early small market of ''visionary'' customer, through widespread acceptance, to the final implementation of a given product.
*Free conversion of into popular formats such as PDF, DOCX, DOC, AZW, EPUB, and MOBI after payment.

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