(Ebook) Case Handbook of Fashion, Retail and Management by Harsha Rani, Satya Shankar Banerjee, Lipsa Mohapatra, Santosh Tarai, Binaya Bhusan, Jena Goutam Saha ISBN 9789380397900, 9380397909

(Ebook) Case Handbook of Fashion, Retail and Management by Harsha Rani, Satya Shankar Banerjee, Lipsa Mohapatra, Santosh Tarai, Binaya Bhusan, Jena Goutam Saha ISBN 9789380397900, 9380397909

Teaching through case study method is not new to Indian academics. Since the time of Gurukul education system, knowledge was imparted through story telling which was the simplest technique of using the case study method.  In the documented history of the world,  case  study  method  of  teaching  was  pioneered  by  Harvard  Law  School  (1870) under  the  academic  leadership  of  Christopher  Columbus  Langdell,  the  then  newly appointed  Dean  of  the  leading  law  school.  Harvard  Business  School  was  the  first business school of the world to adopt case study method in 1920 with the initiative of the  Dean  of  Harvard  Business  School,  who  was  a  law  graduate  from  Harvard  Law School. Later on, teaching with case method became popular in teaching law, medicine and management across the world (Garvin, 2003). A recent empirical research says that case study teaching method improves a student's performance and perception of learning gains even in the science and technology courses (Bonney, 2015). Design education is not an exception to this. We witnessed the same phenomenon in fashion education as well.