(Ebook) Business web strategy: design, alignment and application by Latif Al-hakim, Massimo Memmola, Latif Al-hakim, Massimo Memmola ISBN 9781605660240, 9781605660257, 1605660248, 1605660256

(Ebook) Business web strategy: design, alignment and application by Latif Al-hakim, Massimo Memmola, Latif Al-hakim, Massimo Memmola ISBN 9781605660240, 9781605660257, 1605660248, 1605660256

In the contemporary dialogue surrounding business Web strategy, two salient concerns indicating trouble in virtual space are emerging: (1) that the Internet may create additional managerial problems, and (2) that it may not actually be a solution for corporate problems. Empirical studies point to a lack of sound managerial Web strategy as well as a mismatch between a firm s Web strategy and its business strategy. Business Web Strategy: Design, Alignment, and Application addresses the gap in business Web strategy through a collection of concentrated managerial issues. Gathering the latest theoretical frameworks, case studies, and authoritative research, this in-depth collection will be a powerful tool for managers, consultants, and trainers in their efforts to maximize the power of the Web to support business strategy, and a rich reference for academics, researchers and students in the field of Web strategy.