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(Ebook) Business-to-Business Marketing by Ross Brennan, Louise Canning, Raymond McDowell ISBN 9781849201568, 1849201560

  • SKU: EBN-44181724
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Instant download (eBook) Business-to-Business Marketing after payment.
Authors:Ross Brennan, Louise Canning, Raymond McDowell
Pages:386 pages.
Year:2010
Editon:2
Publisher:SAGE Publications
Language:english
File Size:23.96 MB
Format:pdf
ISBNS:9781849201568, 1849201560
Categories: Ebooks

Product desciption

(Ebook) Business-to-Business Marketing by Ross Brennan, Louise Canning, Raymond McDowell ISBN 9781849201568, 1849201560

This volume examines views that argue business to business marketing is simply a variant of consumer marketing or is only concerned with inter-organizational relationship management.
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