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(Ebook) Business the Richard Branson Way: 10 Secrets of the World's Greatest Brand Builder by Des Dearlove ISBN 9781841127644, 1841127647

  • SKU: EBN-1366280
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Instant download (eBook) Business the Richard Branson Way: 10 Secrets of the World's Greatest Brand Builder after payment.
Authors:Des Dearlove
Pages:192 pages.
Year:2007
Editon:3
Publisher:Capstone
Language:english
File Size:1.52 MB
Format:pdf
ISBNS:9781841127644, 1841127647
Categories: Ebooks

Product desciption

(Ebook) Business the Richard Branson Way: 10 Secrets of the World's Greatest Brand Builder by Des Dearlove ISBN 9781841127644, 1841127647

Like him or loathe him, there's no denying Richard Branson knows how to make a statement. I only bought this book as some light reading for a long flight. But I was surprisingly impressed with it. It certainly isn't the first book about - or by - Branson, and it perhaps doesn't provide as much depth as some of the others. But it does enough to live up to its sub-title "10 Secrets of the World's Greatest Brand Builder". The principles Dearloves shares - including "Make work fun", "Do right by your brand" and "Faster than a speeding bullet" - are good advice for most business owners. I particularly liked the section "Don't Lead Sheep, Herd Cats", which is about hiring people with initiative and ambition and then getting out of their way.
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