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(Ebook) Business Model Innovation: Concepts, Analysis, and Cases 2nd Edition by Afuah, Allan ISBN 9781138330511, 1138330515

  • SKU: EBN-38075140
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Authors:Afuah, Allan
Pages:306 pages.
Year:2018
Editon:2
Publisher:Routledge
Language:english
File Size:3.94 MB
Format:epub
ISBNS:9781138330511, 1138330515
Categories: Ebooks

Product desciption

(Ebook) Business Model Innovation: Concepts, Analysis, and Cases 2nd Edition by Afuah, Allan ISBN 9781138330511, 1138330515

Rooted in strategic management research, Business Model Innovation explores the concepts, tools, and techniques that enable organizations to gain and/or maintain a competitive advantage in the face of technological innovation, globalization, and an increasingly knowledge-intensive economy.Updated with all-new cases, this second edition of the must-have for those looking to grasp the fundamentals of business model innovation, explores the novel ways in which an organization can generate, deliver, and monetize benefits to customers.
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