(Ebook) Business Anthropology: The Basics by Timothy de Waal Malefyt ISBN 9781032416083, 9781003812609, 9781032416090, 9781003358930, 1032416084, 1003812600, 1032416092, 1003358934

(Ebook) Business Anthropology: The Basics by Timothy de Waal Malefyt ISBN 9781032416083, 9781003812609, 9781032416090, 9781003358930, 1032416084, 1003812600, 1032416092, 1003358934

This book is an accessible and engaging text organized around key issues in the field. It introduces readers to the application of anthropological theory and practice to real world examples in industry and will assist students in developing awareness, skill, and perspectives to address real life situations they encounter.Topics covered include:Defining applied, design and digital anthropologyExplaining key research methods and approaches used in industry, government, and non-profit sectorsInvestigating issues internal to an organization that assist in managing changeCovering topics like marketing communications, user experience, product development and entrepreneurshipExplaining ways for organizations to partner and interact with communities, economics and politics to implement changeDiscussing approaches to encourage public conversation about social issuesBusiness Anthropology: The Basics is an essential read for students and faculty approaching the subject for the first time.