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ISBN-10 : 0071383042
ISBN-13 : 9780071383042
Author: Karen Donoghue
The first practical guide to linking business strategy with the art and science of user experience and online design It has becoming increasingly clear that the big winners in the E-business arena are those that practice customer-centric design. While there are a multitude of good books on the art and science of user interface and website design, until Built For Use, there were none that focused on user experience from the corporate strategist's and marketing manager's perspectives. Drawing upon her work as a user-experience strategist for numerous Fortune 1,000 firms, Karen Donoghue explores the dynamics of business strategy and user experience in a concise, jargon-free manner for nontechnical managers. With the help of fascinating and instructive before-and-after case studies, she helps managers become fluent in the language of user-experience; identifies user-experience and designstrategy best practices; explains how to determine what customers want; and much more.
part one the case for the customer experience
1 the gap between what customers want online and what they get
2 nine things a marketer needs to know about user-experience strategy
3 building trust through the user experience
part two strategic experience envisioning
4 capture what customers want in the user experience
5 architect and envision: marry the business model to the interface
6 make it happen: build for extreme usability and business evolution
7 evolving, encouraging, and protecting user experience
part three the future
8 the future of user-experience design: global, mobile, and intelligent
conclusion
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Tags: Built for Use, Karen Donoghue, strategy, experience
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