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(Ebook) Building a Buzz: Libraries and Word-of-mouth Marketing by Peggy Barber, Linda Wallace ISBN 9780838910115, 0838910114

  • SKU: EBN-2001572
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$ 32 $ 40 (-20%)

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4.7

41 reviews
Instant download (eBook) Building a Buzz: Libraries and Word-of-mouth Marketing after payment.
Authors:Peggy Barber, Linda Wallace
Pages:112 pages.
Year:2009
Publisher:ALA Editions
Language:english
File Size:2.01 MB
Format:pdf
ISBNS:9780838910115, 0838910114
Categories: Ebooks

Product desciption

(Ebook) Building a Buzz: Libraries and Word-of-mouth Marketing by Peggy Barber, Linda Wallace ISBN 9780838910115, 0838910114

Want to get the word out about your library in the most cost-effective way possible? You can achieve this with the effective word-of-mouth marketing (WOMM) strategies laid out in this book. Two creative marketers, Peggy Barber and Linda Wallace, bring you sound marketing principles to spread the word about your library within the community with: a strategy that works for you, WOMM must-haves, tips to effectively deliver your message, and best practices and insightful reviews. Renown for their creativity, Barber and Wallace bring you WOMM ideas that will help you turn your existing library patrons into a major marketing force.
*Free conversion of into popular formats such as PDF, DOCX, DOC, AZW, EPUB, and MOBI after payment.

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