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Brands and branding by Brown, Stephen, 1955 March 23- author instant download

  • SKU: EBN-239958110
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Authors:Brown, Stephen, 1955 March 23- author
Pages:updating ...
Year:2016
Publisher:London : SAGE Publications Ltd
Language:english
File Size:16.83 MB
Format:pdf
Categories: Ebooks

Product desciption

Brands and branding by Brown, Stephen, 1955 March 23- author instant download

xi, 282 pages ; 25 cm, This book introduces readers to the key components of brands and helps them to begin to make sense of them - what they are, what they do, why and how - using plenty of examples and references drawn from a wide range brands, Includes bibliographical references (pages 247-276) and index, The rudiments of branding -- Brand names matter -- Logos, slogans, mascots, and more -- Brands tell stories -- Brands are living things -- Consumers beware -- Brand management -- Expanding the brand -- The brand stops here -- The dark side of the brand -- Pop goes the brand -- The brand finale
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