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(Ebook) Brandraising: How Nonprofits Raise Visibility and Money Through Smart Communications by Durham, Sarah ISBN 9780470527535, 0470527536

  • SKU: EBN-55485376
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Instant download (eBook) Brandraising: How Nonprofits Raise Visibility and Money Through Smart Communications after payment.
Authors:Durham, Sarah
Pages:208 pages.
Year:2009
Editon:1
Publisher:Jossey-Bass
Language:english
File Size:1.91 MB
Format:pdf
ISBNS:9780470527535, 0470527536
Categories: Ebooks

Product desciption

(Ebook) Brandraising: How Nonprofits Raise Visibility and Money Through Smart Communications by Durham, Sarah ISBN 9780470527535, 0470527536

In the current economic climate, nonprofits need to focus on ways to stand out from the crowd, win charitable dollars, and survive the downturn. Effective, mission-focused communications can help organizations build strong identities, heightened reputations, and increased fundraising capability. Brandraising outlines a mission-driven approach to communications and marketing, specifically designed to boost fundraising efforts. This book provides tools and guidance for nonprofits seeking to transform their communications and marketing through smart positioning, branding, campaigns, and materials that leverage solid strategy and great creative, with a unique focus on the intersection of communications and fundraising.
*Free conversion of into popular formats such as PDF, DOCX, DOC, AZW, EPUB, and MOBI after payment.

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