Branding for Beginners: An Authorpreneur's Primer On Creating A Compelling Brand by Sascha K. Alexander instant download

Branding for Beginners: An Authorpreneur's Primer On Creating A Compelling Brand by Sascha K. Alexander instant download

<p>In today’s fast-paced literary landscape, simply publishing a book isn’t sufficient to ensure its success. To truly thrive, you must distinguish yourself in the crowded marketplace. This is where your brand comes into play.</p>
<p>Brands influence customers through concise communication that cuts through the clutter of constant messages. Thus, authorpreneurs who actively craft and nurture their brand have a multitude of advantages over passive bystanders. Every word you write, and every color you choose, contribute to your brand identity. The key to success is to cultivate positive associations and, thus, a favorable brand image with your audience.</p>
<p>This short and easy-to-follow guide empowers both emerging and established authorpreneurs to craft a strong and distinctive brand.</p>
<p>Penned by an author with nearly two decades of expertise in writing, marketing, and (online) communication, this primer breaks the concept of branding down into three core components.</p>
<p>Inside, you discover how to:</p>
<ul>
<li>Position yourself effectively by uncovering your unique traits and pinpointing your target audience.</li>
<li>Craft an authentic brand story and cohesive brand aesthetics that differentiate you from your competitors.</li>
<li>Implement your branding and leverage your author's platform to engage your audience.</li>
</ul>
<p>Now, it is your turn. Bring your unique brand to life and infuse it with authenticity and clarity.</p>