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(Ebook) Brand Stretch: Why 1 in 2 extensions fail, and how to beat the odds: A brandgym workout by David Taylor ISBN 0470862114

  • SKU: EBN-2533440
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$ 32 $ 40 (-20%)

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4.4

18 reviews
Instant download (eBook) Brand Stretch: Why 1 in 2 extensions fail, and how to beat the odds: A brandgym workout after payment.
Authors:David Taylor
Pages:181 pages.
Year:2004
Editon:1
Publisher:Wiley
Language:english
File Size:1.41 MB
Format:pdf
ISBNS:0470862114
Categories: Ebooks

Product desciption

(Ebook) Brand Stretch: Why 1 in 2 extensions fail, and how to beat the odds: A brandgym workout by David Taylor ISBN 0470862114

Stretching the Brand offers practical and actionable advice on how to extend successful brands into new areas without losing sight of the value of the original brand itself. Examples of brand stretching include Dove soap, which has now been extended to the shampoo and deodorant markets. This book presents a single-minded focus on brand stretching that covers topics not found anywhere else, such as how to launch brand extensions and support them.Stretching the Brand will help companies increase their chances of winning by looking at the lessons learnt from both successes and failure in brand stretching. It provides the tools and techniques to stretch a brand successfully.
*Free conversion of into popular formats such as PDF, DOCX, DOC, AZW, EPUB, and MOBI after payment.

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