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(Ebook) Brand Storytelling by Miri Rodriguez ISBN 9781398610095, 1398610097

  • SKU: EBN-50703568
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Authors:Miri Rodriguez
Year:2023
Editon:2nd
Publisher:Kogan Page, Limited
Language:english
File Size:3.95 MB
Format:epub
ISBNS:9781398610095, 1398610097
Categories: Ebooks

Product desciption

(Ebook) Brand Storytelling by Miri Rodriguez ISBN 9781398610095, 1398610097

The art of storytelling has been part of life for centuries. Today, it touches on both art and science, accentuating how we communicate and share impact with who and what matters. In Brand Storytelling, Miri guides readers with actionable insights to build immersive connections, experiences and outcomes centered around customers, employees, partners and communities through value, creativity and empathy. From story mapping and design thinking to editing and multi-format content development—even with emerging innovation like artificial intelligence (AI), this book is a must for anyone needing to craft a brand foundation alongside the hearts, minds and souls of their audiences.
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