Brand Management by V. Vijayalakshmi, P. Roja ISBN 9789354334856, 9354334857 instant download

Brand Management by V. Vijayalakshmi, P. Roja ISBN 9789354334856, 9354334857 instant download

We have great pleasure in presenting First edition “Brand Management” written for

students of UG courses. The related matters are written in a simple and easily

understandable language with sufficient support from real business information.

It covers topic, such as brand concept, brand equity, brand building and positioning,

brand portfolios and segmentation, branding in different sectors. The book presents

the material with clarity and conciseness to enable students to read and study with

diagram. Review questions at the end of chapters should be useful for both students

and teachers.

In writing this book we have benefited immensely from the studies of a number of

books and the articles written by scholars spread over various books, journals and

magazine. We are grateful to them.

We are sure this book will prove extremely useful to students and teachers alike.

This book would not have seen the light, but for the grace of God and the blessings

and support of our family members and friends.

We are quite confident, though, that the book can also be adopted and used

successfully. We believe that the book is even suited for self-study. This book will

provide an up-to-date first foundation for informed discussion of today’s national

and global issues.

We offer our gratitude to Himalaya Publishing House Pvt. Ltd., who is leader in

Commerce and Management publications. Our sincere regards to Mr. Niraj Pandey

and Mr. Vijay Pandey for interest shown and for the best effort put forth by the

matter of publication of this book.

Finally, we express our sincere thank to SPS, Bengaluru, their excellent computer

typesetting work and the printing.

Any valuable suggestions will be highly appreciated.