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(Ebook) Brains on Fire: Igniting Powerful, Sustainable, Word of Mouth Movements by Robbin Phillips, Greg Cordell, Geno Church, Spike Jones ISBN 9780470614181, 9780470872260, 0470614188, 0470872268

  • SKU: EBN-1697924
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4.8

32 reviews
Instant download (eBook) Brains on Fire: Igniting Powerful, Sustainable, Word of Mouth Movements after payment.
Authors:Robbin Phillips, Greg Cordell, Geno Church, Spike Jones
Pages:184 pages.
Year:2010
Editon:1
Publisher:Wiley
Language:english
File Size:4.21 MB
Format:pdf
ISBNS:9780470614181, 9780470872260, 0470614188, 0470872268
Categories: Ebooks

Product desciption

(Ebook) Brains on Fire: Igniting Powerful, Sustainable, Word of Mouth Movements by Robbin Phillips, Greg Cordell, Geno Church, Spike Jones ISBN 9780470614181, 9780470872260, 0470614188, 0470872268

Develop and harness a powerful, sustainable word-of-mouth movement How did the 360-year-old scissor company, Fiskars, double its profit in key markets just by realizing its customers had already formed a community of avid scrapbookers? How is Best Buy planning to dominate the musical instruments market? By understanding the Brains on Fire model of tapping movements and stepping away from the old-school marketing "campaign" mentality. Brains on Fire offers original, practical and actionable steps for creating a word-of-mouth movement for corporations, products, services, and organizations. It takes you step-by-step through the necessary actions needed to start your own authentic movement. Develop and harness a powerful, sustainable, word-of-mouth movement Describes 10 lessons to master and create a powerful, sustainable movement The Brains on Fire blog is often ranked in the top 100 of AdAge's Power 150 Marketing Blogs
*Free conversion of into popular formats such as PDF, DOCX, DOC, AZW, EPUB, and MOBI after payment.

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