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Black Ownership Matters: Does Revealing Race Increase Demand For Minority-Owned Businesses? by Abhay Aneja, Michael Luca, Oren Reshef ISBN 10.3386/W30932 instant download

  • SKU: EBN-237427306
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4.4

16 reviews
Instant download (eBook) Black Ownership Matters: Does Revealing Race Increase Demand For Minority-Owned Businesses? after payment.
Authors:Abhay Aneja, Michael Luca, Oren Reshef
Pages:2023 pages
Year:2023
Publisher:Cambridge
Language:english
File Size:1.31 MB
Format:pdf
ISBNS:10.3386/W30932
Categories: Ebooks

Product desciption

Black Ownership Matters: Does Revealing Race Increase Demand For Minority-Owned Businesses? by Abhay Aneja, Michael Luca, Oren Reshef ISBN 10.3386/W30932 instant download

Is there latent demand to support Black-owned businesses? To explore, we analyze a new feature that made it easier to identify Black-owned restaurants on a large online platform. We find that labeling restaurants as “Black-owned” increased customer engagement and firm performance, as measured by online traffic, calls, orders, and in person visits. These effects are most pronounced in left-leaning areas characterized by lower bias against racial minorities, as measured by regional variation in voting patterns and IAT scores. Restaurants that receive the label also see an increase in the fraction of reviews that are left by White customers.
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