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(Ebook) Becoming a Category of One: How Extraordinary Companies Transcend Commodity and Defy Comparison, 2nd Edition by Joe Calloway(auth.) ISBN 9780470496350, 9781118256176, 0470496355, 1118256174

  • SKU: EBN-4299728
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4.4

35 reviews
Instant download (eBook) Becoming a Category of One: How Extraordinary Companies Transcend Commodity and Defy Comparison, 2nd Edition after payment.
Authors:Joe Calloway(auth.)
Pages:256 pages.
Year:2009
Publisher:Wiley
Language:english
File Size:1.73 MB
Format:pdf
ISBNS:9780470496350, 9781118256176, 0470496355, 1118256174
Categories: Ebooks

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(Ebook) Becoming a Category of One: How Extraordinary Companies Transcend Commodity and Defy Comparison, 2nd Edition by Joe Calloway(auth.) ISBN 9780470496350, 9781118256176, 0470496355, 1118256174

Content: Chapter 1 We Just Decided to Go (pages 1–26): Chapter 2 What's Your Story? (pages 27–51): Chapter 3 Success Means You Know What Used to Work (pages 53–75): Chapter 4 The Commodity Trap (pages 77–96): Chapter 5 Your Brand Is Everything (pages 97–115): Chapter 6 The Three Rules (pages 117–138): Chapter 7 The New Customer Reality (pages 139–157): Chapter 8 Tiebreakers (pages 159–182): Chapter 9 Case Study: Tractor Supply Company (pages 183–207): Chapter 10 The Future Category of One (pages 209–243):
*Free conversion of into popular formats such as PDF, DOCX, DOC, AZW, EPUB, and MOBI after payment.

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