(Ebook) Beautiful SCENT: The Magical Effect of Perfume on Well-Being by Joachim Mensing ISBN 9783662672587, 3662672588

(Ebook) Beautiful SCENT: The Magical Effect of Perfume on Well-Being by Joachim Mensing ISBN 9783662672587, 3662672588

Welcome to a journey into the world, trends, and future of perfumes.This book—“Beautiful Scent”, published Summer 2023—is a translation of theGerman edition—“Schöner Riechen”, published 2021—but contains thrilling updatesand captivating additions that will enhance our journey. On this journey Iwant to share with you current insider knowledge of a fascinating industry. In particular,I will introduce you to the latest findings from psychology, aromatherapy,brain research, and neuroperfumery and show you how scents can work even moretargeted for our well-being.Sometimes our journey also leads into the past, into the history of perfume, inwhich many new, surprising, but also amusing discoveries await us.The history of perfume and its effects alone are a fascinating topic in themselves—and the future prospects are just as exciting. So I can promise you that youwill never be bored while reading this book. Often you will probably also smile. Forexample, you will learn which arguments the great philosophers put forward againstthe beautiful scents and how they fought against perfumes and perfumery; or whichtricks and methods were used in the past to win the “influencers” of the old daysfor his perfume creation.