B2B Marketing Fundamentals: Drive Impact Across Brand, Reputation, Relationships and Revenue by Kate Mackie ISBN 9781398619654, 398619655 instant download

B2B Marketing Fundamentals: Drive Impact Across Brand, Reputation, Relationships and Revenue by Kate Mackie ISBN 9781398619654, 398619655 instant download

There has never been a better time to be a B2B marketer, but navigating its complexities can pose challenges. This guide helps break down the complex world of B2B marketing for the next generation to develop the knowledge and skills they need to deliver strong B2B marketing strategies. Including content on how the use of AI and connected data can drive actional insight, this book gives you a thorough understanding of everything you need to know in B2B.

With real-world examples from companies such as Barclays, Mishcon de Raya and The Marketing Society, this guide explores not only of how to deliver results across brand, reputation, relationships and revenue, but also how you can communicate your plans, initiatives, results and ultimately revenue impact in a way that can be understood across the business.