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(Ebook) B2B Marketing : A Guidebook for the Classroom to the Boardroom by Uwe G. Seebacher ISBN 9783030542924, 3030542920

  • SKU: EBN-26326748
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Instant download (eBook) B2B Marketing : A Guidebook for the Classroom to the Boardroom after payment.
Authors:Uwe G. Seebacher
Pages:755 pages.
Year:2021
Editon:1
Publisher:Springer Nature
Language:english
File Size:72.91 MB
Format:epub
ISBNS:9783030542924, 3030542920
Categories: Ebooks

Product desciption

(Ebook) B2B Marketing : A Guidebook for the Classroom to the Boardroom by Uwe G. Seebacher ISBN 9783030542924, 3030542920

This unique book comprehensively presents the current state of
knowledge, theoretical and practical alike, in the field of
business-to-business (B2B) marketing. More than 30 of the best and most
recognized B2B marketers address the most relevant theoretical
foundations, concepts, tried and tested approaches and models from
entrepreneurial practice. Many of those concepts are published for the
first time ever in this book.

*Free conversion of into popular formats such as PDF, DOCX, DOC, AZW, EPUB, and MOBI after payment.

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